It's never been easier to buy Australian
The Australian PorkMark Program helps you more
clearly identify home-grown, fresh Australian pork. By looking for
the distinctive pink Australian PorkMark on Aussie fresh and
processed products, it's never been easier to buy and support
WHY IS THE AUSTRALIAN GROWN LABEL
According to a 2008 consumer research project undertaken by
Newspoll, 33% of Australians mistakenly believe fresh pork can be
imported, when by law, all fresh pork is
Australian. However, when it comes to processed pork, the
story is less 'locally-friendly'.
Unfortunately, many Australians don't realise that "more
than 70% of Australia's processed pork products (ham, bacon and
smallgoods) have been produced from cheap, subsidised imported
pork," Andrew Spencer - CEO, Australian Pork Ltd.
"This campaign is aimed at allowing consumers to support
Australian producers, who produce high quality, safe and nutritious
Australian Pork's labelling initiative aims to clearly indicate
which pork products contain exclusively Australian pork and follows
on from similar campaigns that label fresh pork products now on
sale in major supermarkets and butchers nationwide.
Look for PRODUCT OF AUSTRALIA or this
WHAT ARE THE BENEFITS OF AUSTRALIAN GROWN
Over $9.4 million worth of pork imports arrive by boat in
Australia every week, which is nearly half a billion dollars
heading offshore each year.
There are currently three label claims used to describe the
origin of pork products. These are:
- Product of Australia, which is Australian
- Made in Australia, which can be grown and
processed in Australia but potentially contains imported meat;
- Made from Imported and Local Ingredients,
which is in all likelihood, predominately imported pork.
- Made from Local and Imported Ingredients,
which is most likely to be made from Australian grown pork but
using imported spices or cures.
"It is a common sense initiative to clearly articulate to
consumers what is and what isn't Australian grown pork," said
Mr Spencer. "The current labelling system is very confusing and
not informative from a consumer perspective."
So when you buy your ham, bacon and smallgoods, support Aussie
farmers and look for the pink Australian PorkMark in butchers
and supermarkets. If you can't find it, ask the manager.
To find out where to buy, click here.